Hospital staff smiling together in front of the We Are Stronger Together truck at Danbury Hospital

Corporate event case study

Welcoming Nuvance Health to Northwell

Eight team member events in three weeks, introducing Northwell Health's leadership to the staff of seven hospitals across Connecticut and New York's Hudson Valley.

On May 1, 2025, Northwell Health completed its merger with Nuvance Health, bringing seven hospitals in western Connecticut and New York's Hudson Valley into what became a 28-hospital system with more than 104,000 employees. Two weeks later, Northwell set out to meet its newest team members in person. The experiential agency Channel Partners designed and produced a traveling series of team member events, and brought us in to photograph every stop.

A welcome that traveled

At each location, a bright yellow truck wrapped in the campaign line "We Are Stronger Together" pulled up outside the hospital. Around it, the team set up a spin-to-win prize wheel, tables of treats and branded tote bags, "Welcome to Northwell" signage and, inside the truck, an interactive booth that asked a simple question: "What gives you strength?" Staff answered on sticky notes that slowly filled the walls.

Meeting the new leadership

The heart of each event was conversation. Northwell leaders spent their time outside with nurses, physicians, security officers, food service staff and administrators, shaking hands, answering questions and posing for photos. Staff stopped by throughout each event, a steady stream of scrubs and white coats from start to finish.

Eight stops in three weeks

The tour began on May 14 at The Summit in Danbury, Nuvance Health's headquarters, then visited Danbury, Putnam, Norwalk and Sharon hospitals in May before continuing to Vassar Brothers Medical Center, Northern Dutchess and New Milford hospitals in early June. Every site was different, from a covered hospital entrance to a parking lot framed by brick buildings, and each event was delivered as its own gallery, so every hospital has a set of images from its own day.

How we photographed it

  • Consistent from stop to stop: the same coverage plan at every location, so the eight galleries work together as one campaign.
  • Brand and people together: the truck, signage and giveaways documented cleanly at each site, alongside genuine moments between staff and leadership.
  • Each hospital's own identity: exteriors and "proudly joining Northwell" banners at every stop, giving each hospital images of its own place in the story.
  • Organized delivery: 4,043 edited images across eight separate galleries, one per event, ready for internal communications and social media.

Eight events, three weeks

The tour at a glance

Each stop in date order, sized by the number of edited images delivered from that day.

  1. Smiling staff posing in a photo booth with a Northwell Health and Nuvance Health logo backdrop at The SummitMay 14 The Summit, Nuvance headquarters, Danbury, CT 610 images
  2. Two leaders smiling in front of the We Are Stronger Together truck at Danbury HospitalMay 15 Danbury Hospital, Danbury, CT 777 images
  3. Team member spinning the prize wheel in front of the branded truck at Putnam HospitalMay 19 Putnam Hospital, Carmel, NY 576 images
  4. Northwell leader chatting with a team member beside the branded truck at Norwalk HospitalMay 20 Norwalk Hospital, Norwalk, CT 469 images
  5. Three leaders smiling beside the We Are Stronger Together truck at Sharon HospitalMay 21 Sharon Hospital, Sharon, CT 350 images
  6. Smiling Vassar Brothers Medical Center staff by the Welcome bannerJune 2 Vassar Brothers Medical Center, Poughkeepsie, NY 457 images
  7. Northern Dutchess Hospital staff with Northwell tote bags in front of the branded truckJune 4 Northern Dutchess Hospital, Rhinebeck, NY 438 images
  8. New Milford Hospital nurses waving by the Welcome bannerJune 5 New Milford Hospital, New Milford, CT 366 images
Welcome to Northwell sign with Northwell Health and Nuvance Health logos Branded We Are Stronger Together truck with a spin-to-win prize wheel and giveaway table Smiling staff posing in a photo booth with a Northwell Health and Nuvance Health logo backdrop at The Summit Staff with Northwell tote bags posing in front of the branded truck at The Summit in Danbury Three smiling Nuvance Health team members at the welcome event at The Summit in Danbury Northwell leader shaking hands with a hospital team member at Danbury Hospital Staff spinning the prize wheel at the Northwell team member event at Danbury Hospital Two leaders smiling in front of the We Are Stronger Together truck at Danbury Hospital Putnam Hospital is proudly joining Northwell banner on the hospital building in Carmel, New York Team member spinning the prize wheel in front of the branded truck at Putnam Hospital Putnam Hospital staff member talking with Northwell leadership Norwalk Hospital is proudly joining Northwell sign in the hospital lobby We Are Stronger Together truck parked outside the Norwalk Hospital ambulatory entrance Northwell leader chatting with a team member beside the branded truck at Norwalk Hospital Security officers with Northwell tote bags in front of the truck at Norwalk Hospital Sharon Hospital is proudly joining Northwell banner above the hospital entrance in Connecticut Interactive What gives you strength booth inside the branded truck at Sharon Hospital Three leaders smiling beside the We Are Stronger Together truck at Sharon Hospital Branded truck outside Vassar Brothers Medical Center in Poughkeepsie, New York Smiling Vassar Brothers Medical Center staff by the Welcome banner Northwell leader shaking hands with a team member in scrubs inside the interactive booth at Vassar Brothers Northern Dutchess Hospital staff with Northwell tote bags in front of the branded truck Leaders posing together in front of the We Are Stronger Together truck at Northern Dutchess Hospital New Milford Hospital sign with the Nuvance Health logo in New Milford, Connecticut New Milford Hospital nurses waving by the Welcome banner Two New Milford Hospital team members with their Northwell tote bags by the prize wheel

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